Background: Something Urban is a local boutique located in downtown Fayetteville, Arkansas that needed a redesign of their logo and a new ecommerce site. Since they're located down the street from the University of Arkansas, their main target audience is college-aged women and men.
Design Solution: Even though their main target audience is college-aged women and men, I helped them see where the real opportunity was - an ecommerce site that appeals to men and women from college-aged to 35 years old. I redesigned their logo to be more modern and minimalistic. And I created a shopify ecommerce site to reflect the minimalistic look.